A niche software company, specializing in real estate short sales, offers tools for agents and investors to manage and streamline transactions, including document generation and offer creation. The platform is utilized mostly by real estate professionals, as demand for effective real estate software solutions is currently high. Managed with minimal weekly input, the company generates $900 in monthly revenue, resulting in $600 in profits after expenses. Projections for 2011 indicate profits around $7,000 with potential for growth if customer acquisition is pursued actively. The business utilizes affiliate marketing for expansion, with one notable affiliate responsible for a spike in new users through a successful webinar. The software is custom-developed, and all associated rights and code would be transferred to a new owner upon sale. Marketing efforts have been limited to LinkedIn, social media, and minimal adwords campaigns, but there's potential to optimize and expand these. Operations also involve managing a mailing list, which has been underutilized for promotional purposes. Affiliates and partnerships present further growth opportunities, and pursuing these actively could significantly boost revenue. Current analytics show predominant traffic through organic search, with the website ranking third in "Short Sale Software" queries. Despite its profitable standing, the owner seeks to sell the company to focus on other ventures, including a new mobile application startup. Transfer of all related accounts and resources is confirmed for the new owner, along with all existing software rights.