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CPA Offers.com: Profitable Established Website. #1 on Google for 'CPA Networks'.

cpaoffers.com

Sold at Public Auction

$35,000

Bidding History: 46 bids
Started:
Wed, 03 Aug 2011 00:20:00 EST
Completed:
Sat, 03 Sep 2011 00:00:06 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 3
Alexa Rank 114,924

Backlinks

Links in Google 5
MajesticSEO Inbound Links 1,764

Other Stats

SEMRush Keywords in Google 84
Domain Registration Date 3 May, 2003
View extended due diligence data for this listing

Description

CPAoffers.com is a CPA network directory generating a residual income referring affiliates (subaffiliates/2nd tier affiliate) to networks like MaxBounty.

Here's the site in summary:

  • #1 on Google.com for ‘CPA networks’
  • #4 on Google.com for ‘CPA Offers’
  • 2010 revenue: $6,345.73
  • Mean traffic: 5,657 visits/mo, 10,359 page views/mo
  • Mailing list: 1,653 subscribers, growing at 100-150/mo
  • Zero upkeep required

CPAoffers.com launched in 2006 as Nooti.com, a webmaster site covering CPA Networks and affiliate marketing. We acquired Nooti.com in 2008 and rebranded in early 2010 as CPAoffers.com.

The site has been recruiting affiliates since 2006. Over the years, we’ve recruited many, many 1,000s of affiliates for CPA networks, affiliate networks & in-house affiliate programs.

We’ve ranked #1-3 on Google.com for the keywords ‘CPA networks’ and ‘CPA offers’ for the last couple of years, providing laser-qualified traffic.

Premium Domains

CPA Offers.com is the definitive brand for a whole sector offering instant credibility in a crowded space short of trust. Indeed, before acquisition, the CPA Offers.com domain was used by a CPA network.

SEO experts agree that Google loves 'exact match' domains, and competitors complain about the 'unfair advantage' of premium domains. Furthermore, linkbuilding is easier when users choose desirable anchor text by default.

The CPAOffers.com domain itself is nearly 8 years old. The sale includes Nooti.com, which 301 redirects to the new URL passing link value.

This sale includes these defensive domain registrations:

  • CPAOffer.net
  • CPAOffers.net
  • CPAOffer.org
  • CPAOffers.org
  • CPAoffers.co.uk
  • Nooti.com [former URL]
  • WebmasterEyes.com [former URL]

The site requires zero upkeep month-to-month.


Reason for Sale

The reason I am selling is because I'm busy with a new e-commerce business; I'm unlikely to have time to work on CPA Offers.com in the near future to build the kind of site I had in mind, so am now listing it for sale.

I turned down an offer at $14k in March this year.

 

Technical

The site runs on WordPress. Server requirements are modest, and the site will function on budget shared hosting. Licences are required for:

  • Thesis theme at $87.
  • Popup Domination at $47

The top two CopyScape results are holding pages for other domains I own (eg, CPANetworks.co.uk), which are available for sale by seperate negotiation. The other CopyScape results are thanks to the Thesis theme footer.

 

 

Additional Revenue Details

Most revenue from the site comes from referring subaffiliates to CPA networks. The rest comes from referring affiliates to related services (eg, PPC networks). Before I share revenue figures, you should understand two things:

#1. Volatility 

Subaffiliate referral revenue can be volatile. If one of your subaffiliates has a big month, you can clean up. But this means that you need to take a long term view of revenue figures (eg, monthly/quarterly figures can be skewed, whereas longer term the stats average out).

For example: peak months in 2010 for MaxBounty referrals were $1300+ & $1400+ last summer. Revenue for 2011 is down on 2010, but if your subaffiliates have a couple of big months that can change fast.

#2. Reporting

Reporting for most subaffiliate referral programs is extremely limited. See the revenue proof attachment from MaxBounty for an example. If you've any questions about this stuff, just ask.

2010 Revenue

Main sources of revenue for 2010:

  • MaxBounty: $4,490.13
  • NeverBlueAds: $1,054.60
  • Full Tilt Poker/PKR: $89.56
  • ClixGalore: $189
  • MarketLeverage: $129.87
  • FluxAds: $116.11
  • CJ: $82.66 [£50.75]
  • BigStockPhoto: $80.16
  • Fotolia: $76.19 [£46.77]
  • 123rf: $21
  • Others: $16.45

2010 TOTAL: $6,345.73

 

2011 Revenue

Main sources of revenue for Jan-July 2011:

  • MaxBounty: $2041.62
  • CJ: $120.65[£74.04 @ today's exchange rate c/o XE.com]
  • MarketLeverage: $76.60
  • FluxAds: $59.45
  • ClixGalore: $15

2011 TOTAL: $2,313.32

 

Key Opportunities

There are two key opportunities for a future owner:

#1. Selling ad space

I receive approaches every month to buy 'Top 3' slots on the homepage/'Top CPA Networks' page. I'd be happy to include old leads as part of this deal. 

#2. Listings fees

Again, every month I receive emails from new CPA networks keen to be featured; a new owner would be in a great position to charge anannual listing fee for new network submissions.

A business model based around either/both would be a less volatile alternative to 2nd tier subaffiliate referrals. Indeed, if the site doesn't receive a good enough offer to sell this will be my plan.

Additional Traffic Details

Traffic stats are for the last six months:
  • 5,657 visits/mo (6 month average)
  • 10,359 page views/mo (6 month average)

Main sources of traffic are:

  • Google (70%)
  • Direct Navigation (16%)
  • Other (14%)

Mailing List

The mailing list has 1,653 double opt-in subscribers, managed using Aweber. Signups have averaged 105-151 per month in 2011 so far.

Comments

  1. Noavatar
    Posted by:
    milesl53 ( | $25 )
    Date:
    Thu, 04 Aug 2011 02:11:51 EST

    Site has ads now. What are advertising revenues?

  2. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Thu, 04 Aug 2011 02:39:32 EST

    Assume you're referring to Peerfly banners - they are on an affiliate deal & have just gone live this week. No stats yet.

  3. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Thu, 04 Aug 2011 08:29:46 EST

    Thanks for all the bids & PMs so far. To answer the two questions that always come up:
    #1. No, I don't have a BIN, I want to see what the site reaches at auction. Of course, I reserve the right to end the auction early if I receive an offer I can't refuse.
    #2. Yes, I do have a reserve but I won't be sharing it.

  4. Noavatar
    Posted by:
    stevemartel ( | $1.29K )
    Date:
    Fri, 05 Aug 2011 20:23:06 EST

    could you pm me the reserve please, as I dont really want to keep bidding if I'm wasting my time.
    Thanks

  5. Px48x48
    Posted by:
    jts2005 ( new )
    Date:
    Tue, 09 Aug 2011 00:17:56 EST

    He said he had an offer of 14K this year that he turned down so I would say he wants more than that.

  6. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Tue, 09 Aug 2011 00:21:23 EST

    Exactly.

  7. Noavatar
    Posted by:
    stevemartel ( | $1.29K )
    Date:
    Tue, 09 Aug 2011 05:55:22 EST

    I can read perfectly fine, that did not answer my question.

  8. Px48x48
    Posted by:
    jts2005 ( new )
    Date:
    Tue, 09 Aug 2011 09:51:08 EST

    did you read this then? "#2. Yes, I do have a reserve but I won't be sharing it.'

  9. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Tue, 09 Aug 2011 09:55:23 EST

    Exactly.

  10. Noavatar
    Posted by:
    stevemartel ( | $1.29K )
    Date:
    Wed, 10 Aug 2011 00:00:00 EST

    @ jts2005 Sorry didn't realize this was your auction, typical troll.... @ Nonsense EXACTLY one bidder who will not be joining in your auction. Good luck with the sale though, nice domain..

  11. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Fri, 19 Aug 2011 06:56:30 EST

    BTW if anybody has questions I haven't covered in the listing, please feel free to ask and i'll do my best to help.

  12. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Sun, 21 Aug 2011 20:47:05 EST

    FYI deleted comments were an off-topic disagreement between two bidders.

  13. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Thu, 25 Aug 2011 03:05:57 EST

    The auction has now hit reserve, so will sell when the auction ends next week.
    Please note that I am out of the office until Monday; I'll reply to any questions/PMs once/day in the mean time.

  14. Noavatar
    Posted by:
    flippingidiot ( | $8.55K )
    Date:
    Sun, 28 Aug 2011 18:13:36 EST

    I'd love to own this site!

  15. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Tue, 30 Aug 2011 20:42:36 EST

    I'm back in the office & answering all enquiries (on UK time). Thanks for your patience.
    The auction has had some great publicity in the last few days:
    http://www.johnchow.com/cpaoffers-com-goes-on-flippa-auction-block/

    http://www.jonathanvolk.com/affiliate-marketing/cpaoffers-com-for-sale.html

    http://workfortheinternet.com/2011/08/26/cpaoffers-com-is-for-sale-on-flippa/
    Listing Views: 2,846

    Users Watching Listing: 74

  16. Px48x48
    Posted by:
    siteptpro ( | $2.61K )
    Date:
    Thu, 01 Sep 2011 03:18:25 EST

    Yeah I wonder who is going to be the lucky winner. Are you planning on putting up a buy it now option towards the end of the auction?

  17. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Thu, 01 Sep 2011 05:40:30 EST

    No plans to add a BIN, I want to see what price the site reaches at auction tomorrow. Latest Flippa stats:
    Listing Views: 4,524

    Users Watching Listing: 85
    I've been contacted tonight by phone by a last minute bidder with a lot of questions about the sale; if any other bidders have questions/information required to bid, please remember that I'm on London time.
    So that means if you have last-minute questions, please:
    - PM me

    - Send me your Skype name or cellphone number.
    I'll then reply about 12.30am UK time (7.30pm EST).

  18. Px48x48
    Posted by:
    QualityNonsense ( | $51.2K )
    Date:
    Thu, 01 Sep 2011 19:26:57 EST

    Last-minute bidder? Please drop me a PM when you bid so I can verify they are a serious buyer - thanks for understanding.
    I'll be online all day to answer any questions until auction end.

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