An online costume retailer is offering an opportunity to acquire its primary costume store along with related domains due to restructuring. Initially part of an expansion into the costume market, the store experienced a spike in traffic and sales in 2010 after adding products but saw a decline in 2011 due to reduced inventory. The seller is providing a comprehensive package including website design, logos, supplier information, customer data, and social media accounts. The sales figures highlight a notable difference in revenue when accounting for additional sales through major platforms like Amazon and eBay, which constituted 30%-40% of total costume sales. Gross margins were between 25%-30%, with accessories offering higher margins but lower overall sales value.
The sale includes a consultation to assist the new owner in business operations and potentially over $5,000 in wholesale costume inventory if the bidding exceeds $20,000. The seller suggests opportunities for growth such as improving site content, focusing on a single domain for brand consolidation, expanding into children’s costumes, and increasing SKUs with drop ship suppliers. The business also offers alternative eCommerce platforms if buyers opt not to retain the current one. Traffic details from various years show fluctuating visits and page views, with peak and off-season figures illustrating customer engagement trends. Transition assistance is indicated, making the business ready for a new owner to capitalize on the costume market, particularly around Halloween.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More