The auction is for a niche online dating service specifically for tennis players, which has been around for six years. The site is being sold due to the current owner's lack of time to fully develop its potential. Developed on PHP/MySQL, the site demands minimal customer service and maintenance. It targets an affluent demographic, making it a desirable niche in the online dating market. The website has an aged domain purchased 12 years ago and boasts a Google PageRank of 3. It receives about 529 unique visitors and 6,650 page views per month, and this traffic data is backed by Google Analytics statistics. The business operates on a subscription model, offering tiers ranging from one month to a year, priced from $19.99 to $119.88. Of its 1,987 registered members, only a few are current paying subscribers, generating an annual revenue of $1,750 to $2,000. The site holds strong search engine rankings for relevant terms such as 'tennis date' and 'tennis singles'. Upon sale, the new owner will receive all the code and data, transferred to a mutually agreed hosting plan, along with two hours of training. The transaction will be conducted via escrow, with the fee being split equally between buyer and seller. The site has excellent segmentation, with high page views per visit and considerable time spent per user, indicating engaged users.