The site in question is a how-to platform established in January 2007, with the aim of generating primary income through its extensive and engaging content. The site's founder saw potential in creating how-to articles due to their evergreen nature, wide search demand, and excellent monetization opportunities through affiliate marketing. Over the years, the site performed well as a primary income source, benefiting from Google's high regard due to numerous quality backlinks. This popularity makes it highly rankable for numerous how-to topics, providing endless content opportunities and monetization avenues.
Though once thriving, the site hasn't been updated regularly for over a year. Its potential for growth includes creating fresh content and engaging in active link building to boost traffic. Possibilities for significantly increased revenue exist, especially by optimizing the affiliate marketing strategy beyond just using Adsense, currently the primary revenue generator. The site has secured links from reputable sources, further cementing its SEO advantages.
The current owner has decided to sell the site, set with a starting bid of $8,000, due to a focus on a new significant project. The site earns between $500 to $800 a month from Adsense and affiliate products, with minimal monthly expenses. Additional revenues come from promoting various products on Amazon and other affiliate programs. There's untapped potential in enhancing the site’s design, thereby increasing its attractiveness and linked potential.
The sale also includes an associated YouTube channel, providing further content and monetization opportunities. The site’s rich content history and quality link profile make it a lucrative investment for those willing to dedicate effort toward its expansion and improvement.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More