MatchFlick is an online community catering to movie enthusiasts, offering a mix of social networking, movie reviews, and a film database. Launched in September 2004, it was independently developed with original PHP code and a MySQL database. Users create profiles to share their cinematic tastes, engage in reviews, connect with others, and participate in discussions. The film database, also developed uniquely, includes 14,500 films spanning from 1939 onwards, along with information on 20,000 industry figures. The platform boasts a membership of over 2,500, predominantly from the U.S., with nearly all receiving a weekly e-newsletter. Members have contributed almost 1,823 movie reviews, providing a comprehensive and interactive space for film lovers. MatchFlick has technology tools for member searches and messaging, and employs RSS feeds and Google sitemaps for content management and visibility. Despite its popularity and features, MatchFlick hasn't turned a profit, with revenue being minimally pursued through "featured" memberships. The site remains free from advertising obligations, with the focus on user experience. The founder, who spearheaded the site's development, is selling it to allow for further growth under new ownership as their efforts shift toward other projects. The new owner would not be bound by existing partnerships and could explore different growth avenues, including repurposing the site's assets. The founder is willing to support the transition to ensure a smooth operation continuation. The platform includes registered trademarks and multiple domain names as part of the sale.