Established in 1997, this platform has been recognized as a leading resource for single parenting, receiving accolades such as being listed as a hot site by a major newspaper in 1998. It is frequently cited in self-help, sociology, and psychology publications. The platform features a comprehensive database of 548 original articles on single parenting, authored by 83 experts. It boasts a community of 27,451 active members, with 19,820 subscribed to its newsletter. A notable feature was the "Mom of the Week" story, published weekly from 1996 to 2011, and it maintains an online photo archive.
The site generates passive income, making approximately $45,000 annually, appealing to women's networks. It runs an annual Christmas program for single mothers and children, only missing one year in its 14-year history. The platform's SEO is robust, with a significant portion of its traffic derived from the keyword "single rose," making it attractive to the floral industry. Historically, it ranked #1 on search engines and still appears on page 1 for "single mothers" searches.
The site has earned additional revenue through ad sales and affiliate programs, totaling around $47,300 from 2002 to 2011. Traffic metrics highlight its popularity, with over 8.6 million hits, 347,925 visitors, and 7.1 million page views in 2010 alone. Its associated domain is also available for purchase under separate cover, alongside several other related domains. Despite its success, the site lacks active management and proper record keeping.