The business has generated $110,076 in revenue and $26,842 in net profit over the last 12 months, selling on platforms such as TikTok Shop, Amazon, Walmart, and Shopify. This diversification ensures no single channel dominates sales. The brand has a registered U.S. trademark and offers a small range of skincare products, including a body scrub, lip care, soap, and body oil, plus bundled options. With strong product margins, costs per unit range from $1.38 to $4.59, while retail prices range between $12.99 and $24.99. The brand's scalability is demonstrated by achieving over $14K in a single month on TikTok Shop.
Operations involve products being manufactured overseas and shipped to the U.S., requiring 7–8 weeks per order. Most orders are packed and shipped by the owner using ShipStation, with some inventory stored in Amazon FBA and Walmart WFS. Day-to-day tasks include packaging, managing listings, advertising, collaborating with TikTok creators, and inventory reordering, requiring about 10-15 hours per week. The customer base is U.S.-centric, focusing on women seeking skincare for melanin-rich skin. Sales distribution is TikTok Shop (46%), Amazon (29%), Walmart (21%), and Shopify (4%).
Financially, the business maintained steady revenue of $10–12K monthly, with funds reinvested into marketing and a new subscription model, launched in October 2026. The business offers opportunities for growth through rebuilding its TikTok affiliate program, implementing email and SMS reorder flows, expanding subscriptions, enhancing order value with bundles, and targeting wholesale accounts. The sale includes trademarks, e-commerce and social media accounts, content, and supplier contacts, with an option to purchase inventory separately and a 14-day handover support period offered by the owner.