An Italian Shopify supplement brand, founded in March 2026, focuses on women aged 50 to 70 experiencing menopause. The business was intentionally kept lean, featuring a primary product, Igea Balance, alongside two smaller products, Igea Collagen Complex and Igea Intiva. It utilizes a dropshipping model, allowing direct shipping from the supplier to the customer without holding inventory. In April 2026, marketing was tested on Meta, and by summer, the business saw its peak months due to increased advertising spend, though October ended at a loss. The store processed 3,957 orders from 2,771 customers, with 34.4% repeat orders.
The business is managed by its owner, handling creative, campaign management, supplier relations, and external customer service assistance. As the owner plans to focus on a new venture, the business is up for sale. This represents an opportunity to acquire a Shopify store with a tested offering and customer base without starting from scratch. Key highlights include bundle-based pricing, a vast library of creatives, and a robust customer list. Growth potential lies in refining Meta efficiency, launching email/SMS marketing, exploring bulk stock purchases, subscription services, and diversifying acquisition channels beyond Meta.
The ideal buyer would possess experience in Meta advertising, supplements, and Italian language proficiency, while managing campaign creativity and compliance with health marketing regulations. The purchase includes the Shopify store, brand names, domain, product pages, creatives, customer and email lists, and an introduction to the supplier. Additionally, future buyers should consider the main risks such as dependency on a single product, paid channel, and the reliance on a China-based supplier. Steps to proceed involve signing an NDA, reviewing financials, contacting the broker, and scheduling a call with the seller.