An anonymous brand, established in 2019, specializes in BPA-free, platinum food-grade silicone feeding products for babies and toddlers. It gained popularity through its innovative collapsible snack cup on a major e-commerce platform. In 2022, under its founders, the brand reached $1.53 million in net revenue. A new owner took over in 2025, revitalized operations, and sales began to recover. The current owner is now seeking a buyer and has set a price that largely reflects the inventory’s value, offering added benefits like brand presence, listings, reviews, and social media accounts at minimal extra cost. The business includes approximately 15,050 product units, stored both at third-party logistics warehouses and a major e-commerce platform's fulfillment centers. The estimated factory cost of the inventory is $37,000, while their listing price exceeds $100,000. The offering comprises a strong online presence with brand registry, enhanced content, multiple active SKUs, and a transitioning Shopify store. Social media accounts across various platforms accumulate significant followers, and the brand boasts an email list of 13,000 past buyers. Product offerings range from the signature snack cups to various other silicone-based dining products, all highly rated by customers with thousands of positive reviews. Sales peaked in 2022 but fell during a transition period due to a lender dispute. The current owner, facing time constraints due to other ventures, aims for a quick sale at $65,000, inclusive of inventory. A transition support package includes a handover of all accounts and documents, with the owner available for assistance for an extended period beyond a standard three-month post-sale support.