The business offers market datasets to traders and investment firms via an API, complemented by two Substack newsletters that publish trading research. These newsletters help drive audience engagement and generate recurring income. The offering includes two Substack publications with over 14,000 subscribers, both recognized as Bestsellers due to their significant number of paid subscribers. The data API supports 30 documented datasets and boasts over 200 registered accounts. A Pro plan is available at $349 per month, while enterprise licenses, targeted at leading hedge funds, are priced around $50,000 annually, with outreach pipelines and sales materials already in place. Content strategy is robust, with 554 articles and 25 data studies achieving high Google rankings for relevant searches, resulting in approximately 211,000 impressions and 2,000 clicks per quarter without relying on paid advertising. Future content and data growth are well-planned, with a roadmap of 125 researched datasets and 96 planned articles. This strategy includes the next 25 datasets ready for launch and a Medium account with 16,000 followers to enhance distribution. Operational efficiency is a highlight, as publishing, data updates, SEO, and monitoring are largely automated, requiring only about 2 hours a week to maintain the business. Additional efforts can focus on growth through new content, datasets, or enterprise sales. The founder offers a transition period of 30 to 180 days and post-sale support for a seamless handover.