The application, initially launched in 2018, is described as a popular and established digital product with strong organic growth and engagement. Over its time in the store, it achieved over 10 million downloads and gathered more than 11,000 reviews. The app boasted daily active users (DAUs) of over 800, weekly active users (WAUs) above 4,000, and monthly active users (MAUs) exceeding 14,000, all driven by organic traffic without any investment in live operations.
Financially, the app has a healthy monetization mix, with 14.6% of its revenue stemming from in-app purchases (IAP). Between 2022 and 2024, the application sustained a profitable user acquisition strategy that returned well on the amounts spent. However, the budget was redirected to the developer’s flagship product, allowing the app to operate with no marketing efforts or content updates for over two years. Despite a brief revenue dip caused by an ad-serving misconfiguration, the issue was resolved, and revenues have fully recovered.
The app is operated with zero ongoing time commitment and requires no server management or daily intervention. Potential growth areas include restarting paid user acquisition, increasing in-app purchase revenue, introducing new content, and optimizing ad monetization. The developers are seeking to sell the app as their focus shifts to other projects. The app, listed as suitable for users aged 13+, presents a strong, under-managed opportunity with untapped growth potential for its next owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More