Music promotion marketplace: indie artists pay to pitch songs to 480+ curators. 3,600+ users, 300+ paying customers, 50% take rate. Launched June 2026.
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The document presents an overview of a music promotion platform, a two-sided marketplace that facilitates interactions between independent artists and playlist curators or influencers. Artists purchase credits to submit their music to curators of their choice; curators then provide honest feedback and are compensated for their efforts regardless of the outcome. The platform, which competes with similar services in the industry, uses low entry pricing and ensures quality control through monitoring accepted songs on playlists over time.
The business, operated by two founders as a side project, is seeking a new owner who can dedicate time towards marketing and growth. Revenue is generated by selling credit packs to artists, with earnings split equally between curators and the platform. While it has attracted a considerable user base comprising artists, curators, agencies, and labels, and launched thousands of campaigns, the platform is not yet profitable due to advertising costs.
Financial details highlight that the platform was officially launched in mid-2026, with a marketing strategy focused on Meta advertisements and email campaigns. The gross margin is about 55% post-curator payouts, though profitability is hindered by advertising expenses. The sale includes the domain, source code, database, marketing materials, and more. Growth opportunities are plentiful, particularly in expanding the artist user base and revisiting pricing strategies. The seller, a Swedish company, offers full support during transition and due diligence.