The brand, an anonymous US-based direct-to-consumer activewear company, specializes in sports bras for women with fuller busts and smaller frames, offering an extensive size range from XS to 3XL (28C to 44G) that most competitors do not provide. Established in 2022 and operated by a two-person team from New Jersey, the company focuses on crafting small-batch, eco-friendly bras using recycled fabric, meeting OEKO-TEX 100 and GRS standards, manufactured in BSCI/ISO 9001-certified factories.
Due to personal time constraints, the founders are closing the business despite its recent expansion and product development, particularly the introduction of new styles designed for high support. The company maintains an online presence with a dedicated domain, a Shopify store, a size calculator, and active social media accounts. It also operates an email marketing list with engaged subscribers and holds 79 positive customer reviews on its platform. The brand offers prospective buyers the opportunity to acquire its existing supplier relationships, tech packs for various products, and existing wholesale profiles.
The financial overview reveals a trailing twelve-month revenue of approximately $33,000, but the business is not profitable currently due to the cost of customer acquisition outpacing profit margins. The founders are seeking $10,000 for the brand assets, with inventory priced separately. This opportunity is best suited for an operator with an established market in lingerie, fuller-bust, maternity, or plus-size activewear willing to integrate a well-regarded product line into their portfolio. The founders aim for a seamless transition before March 2027.
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