An e-commerce brand in the Italian beauty and haircare sector focuses on wellness supplements. The brand has generated revenue exceeding €82,000 as of January 2026 through its Shopify store, which is optimized for both desktop and mobile use. The main target demographic is women over 40, with customer acquisition strategies primarily utilizing Meta Ads, utilizing pre-developed advertising materials. The operation is entirely online, eliminating the need for a physical store. Growth opportunities include new products, email marketing, customer retention, and international expansion.
Revenue is driven through direct sales from its Shopify platform, primarily targeting the Italian market through Facebook and Instagram ads. Business operations include campaign monitoring, customer support, and coordination with suppliers and logistic partners, all manageable remotely. Financially, the brand achieved a revenue of €82,944 since the beginning of 2026. Key expenses involve advertising, product costs, shipping fees, and store management, with profitability influenced by advertising investments and sales performance.
The sale presents an opportunity to acquire an established brand with a developed site, sales history, and existing marketing materials. The prospective owner can continue the business operations and further enhance its commercial potential.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More