A parent encountering a crying baby on a train, park bench, or motorway at 2 a.m. could find relief with Appy GO. This device attaches directly to a baby's bottle in place of the teat and warms the milk by contact, requiring no boiling water or plugs. Appy Baby, a Shopify store operational since December 2022, offers the GO Starter Pack at €59.90 and the Duo gift pack at €99.90. The existing inventory, stored in a French third-party logistics warehouse, includes 318 Appy GO warmers and 1,264 adapter rings, amounting to approximately €7,600 in cost value, with a retail potential of about €19,000 including VAT. Over the last year, the store has recorded 37 orders with net sales of €1,843.35, primarily within France. A buyer with a marketing strategy could greatly expand sales by targeting new parents, collaborating with baby gear retailers, or incorporating Appy GO into current kids' or travel-oriented stores. Each sale of the existing stock would earn the full gross margin between a cost of €20 per unit and a retail price of €59.90. The seller, a French holding company, is divesting due to time constraints on marketing efforts for Appy Baby. They offer a complete transfer of the Shopify store, domain, and brand assets, as well as support for stock handover. The asking price for the business, which includes the stock, is €9,500. The seller declares net sales revenue but does not verify profit figures, noting that reported costs and profits are estimates.