The text outlines the highlights and operational details of a Turkish direct-to-consumer (DTC) brand in the men's wellness sector. The brand, focusing on high-margin products with limited local competition, has generated a total revenue of $130,000 (approximately 5.5 million TL) to date, with significant growth in the last 90 days reaching $80,000 (3.4 million TL). The brand's return on advertising spend (ROAS) is consistently between 6 and 8, demonstrating scalable unit economics. It operates on an e-commerce platform with a branded domain and employs a dual payment system facilitating cash on delivery (COD) and prepaid card transactions. Discreet packaging and trusted courier services cater to the niche market. Serving primarily Turkish men aged 35 to 60, the brand relies heavily on Meta ads for traffic, with a 90/10 split favoring COD payments. The owner spends about 10 to 15 hours weekly managing operations remotely, as fulfillment is outsourced. Financially, the brand maintains a 20 to 25% net profit margin after accounting for COD returns, demonstrating stable year-round demand with a slight increase in Q4. A comprehensive transition package is included, providing a Shopify store, domain, and complete creative assets, though no ongoing support is offered post-sale. Potential growth strategies include launching bundle offers, enhancing email and SMS retention flows, expanding advertising to TikTok and YouTube Shorts, and pursuing international market penetration in regions like MENA and the Balkans. Additionally, a COD call center could help reduce returns and boost profit margins. The owner is selling the business to focus on other brands within their portfolio.