An established Italy trip planning brand has been aiding travelers since 2014, offering a suite of assets for sale including a website, a web app, a paid newsletter, and a popular Instagram account with over 77,000 followers. The brand features a fast-growing Substack newsletter with 1,595 subscribers, 31 of whom are paid, generating an annual revenue of $2,716, a 296% increase in the last 90 days. Their marketing funnel is automated, primarily through Instagram, which helps grow their newsletter list and sell their app and guides. The brand operates via three revenue streams—all digital and inventory-free: single-time app passes, PDF itineraries, and recurring newsletter subscriptions. Monthly operational costs are around $115. Growth opportunities include converting more newsletter subscribers to paid, creating new itineraries from existing content, and increasing app sales. The offerings include a comprehensive web app that provides travelers with tailored itineraries across 442 Italian cities, and a selection of downloadable PDF itineraries featuring various destinations in Italy. The newsletter provides free content and exclusive paid content, with automated systems managing payments and communications. The brand's primary clientele are English-speaking travelers, particularly from the US, UK, Canada, and Australia, many of whom are visiting Italy for the first time. Engagement is driven through organic channels, with heavy traffic from Instagram and search engines. Financial performance highlights include substantial growth in newsletter subscriptions and revenue, with low operational costs primarily stemming from hosting and software expenses. The business, based in Rome, comes with comprehensive assets including the domain, app, social media accounts, and brand elements. Some post-sale support is offered.