Launched in November 2025, this Italian skincare brand operates primarily through its own online store, leveraging a direct-to-consumer model. All products, including its flagship eye-lift patches and a PDRN line, are manufactured by a Chinese contract manufacturer, ensuring compliance with EU cosmetics regulations. Since its inception, the brand experienced significant growth, with a peak in July 2026; however, recent months have shown financial challenges related to rising ad spend. Key metrics reveal net sales of €437,834 in the past year, with a high product gross margin. The majority of revenue is driven by Meta advertising, accounting for 49.5% of earnings between January and September 2026. Operations involve third-party logistics for order fulfillment and an active digital presence, including an email list and Instagram following. Future growth can be achieved by enhancing advertising efficiency, diversifying marketing channels, expanding into other European markets, and exploring new sales channels such as Amazon or local retailers. The owner is looking to sell the brand to focus on other ventures, providing a 30-day transition period post-sale to ensure a smooth handover. Notable risks include dependency on a single product and advertising platform. The potential buyer would acquire the brand name, digital assets, supplier contacts, and inventory at cost. Legal aspects, such as the lack of a registered trademark, pose additional considerations for the new owner.