Since 2018, an educational app focusing on veterinary care has been part of a studio’s portfolio, achieving over 10 million downloads with more than 11,000 organic reviews. With no marketing spend, the app maintains a daily active user base over 800, a weekly active user base of 4,000, and a monthly active user base of 14,000. Key retention metrics, like Day 1 retention of 27.5%, showcase its success despite operating purely on organic traffic. The app enjoys a healthy monetization strategy; 14.6% of its revenue stems from in-app purchases, notably a one-time "Remove Ads" option. Historical paid user acquisition between 2022 to 2024 generated significant profits with modest spending. The app currently runs with zero time investment weekly, needing only occasional updates for compliance. Despite a brief revenue dip this year due to an ad-serving issue, the situation was resolved and revenue stabilized. The app continues to draw users organically and sustain engagement effortlessly due to its reputation and staying power. Potential growth includes restarting paid user acquisition, expanding in-app purchase revenue, introducing new content, and optimizing ad monetization. The studio's decision to sell focuses on reallocating resources to their flagship product. The asset represents an appealing opportunity due to its organic resilience and multiple unexplored growth avenues. Classified for audiences aged 13 and up on Google Play, the app stands as a largely under-managed asset with substantial demand. The studio remains open to inquiries, offering transparency with detailed performance data.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More