The business, launched in January 2026, focuses on 100% digital products related to clay craft projects. From February to September 2026, it generated €49k in revenue and €13.3k in net profit from 1,554 orders, with minimal refunds. The flagship product, “130+ Air-Dry Clay Decor Projects,” includes six project collections, a 12-lesson video course, and two bonus guides, making it accessible to a wide audience as air-dry clay doesn't require a kiln. The business also features a pottery template bundle, emphasizing instant downloads, eliminating the need for inventory or shipping. Operations primarily involve managing ad campaigns on Meta and Google, refreshing ad creatives, and communicating with an email subscriber list of 2,603. The target audience comprises international hobbyists and beginners, mainly from English-speaking countries such as the United States, United Kingdom, and Australia. Customer acquisition is driven by paid ads, with the average order value at around €30. Throughout 2026, the business experienced varying financial performance. It saw rapid growth through April due to successful Meta ad campaigns. A product rebuild in May and subsequent changes in advertising strategy led to fluctuations in profit. September's performance prompted the October launch of the air-dry clay product to attract a broader audience and increase value perception. Seasonal variations suggest better performance in Q4 and early in the year due to gifting and new hobby trends. Included in the sale are the Shopify store, digital products, an email list, and social media accounts, though ad accounts are excluded. A 7-day handover support is offered to transition control smoothly.