A faith-based women's activewear brand is for sale, offering a unique product line with garments named after affirmations and paired with Scripture. The brand, launched in February 2024, has demonstrated proven demand with 912 orders and approximately $94,500 in net sales. It has a loyal customer base of 571 individuals, 29% of whom have made repeat purchases. Social media and organic channels have fueled growth with a combined following of over 17,700 across Instagram, TikTok, Facebook, email, and text subscriptions, without extensive paid advertising.
The business operates through limited preorder drops every 6 to 8 weeks, which minimizes financial risk by ensuring products are paid for before production. Activewear is designed for a target audience of faith-oriented women aged 28 to 45, primarily in the United States. Operations include direct sales through a Shopify store and partial wholesale distribution to boutiques. Marketing efforts are managed through Shopify, focusing on content creation, customer service, and planning new product drops.
From October 2025 to September 2026, the business generated $32,900 in revenue with gross margins around 58%. Despite a small loss of approximately $500 during this period, a successful January 2026 drop brought in $12,800 in net sales within one month. The impending sale includes key assets such as the brand name, domain, Shopify store, and customer lists. The owner cites personal life changes and the departure of a co-founder as reasons for selling, and is offering handover support to ensure a smooth transition.
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