The business for sale includes a US trademark in Class 26, securing exclusivity for its brand. It runs verified TikTok and Instagram accounts with approximately 70,000 and 3,475 followers, respectively. The company boasts a TTM revenue of $152,708 and a net profit margin of 28%, equating to $42,509 in net earnings. The supply chain is robust, with direct connections to trusted virgin human hair suppliers, guaranteeing stable prices and product quality. The business experiences low return and chargeback rates, indicating high customer satisfaction.
Operational activities include managing direct-to-consumer orders through WooCommerce, fulfilling shipments, monitoring Google Ads, and engaging with inquiries from stylists. These tasks require an estimated 5 to 8 hours per week from the owner, or they can be outsourced to a third-party logistics provider. The company uses a WordPress/WooCommerce platform along with standard digital payment systems for scalability and efficiency.
The clientele is primarily US-based salon professionals, hair stylists, and retail consumers looking for high-quality virgin hair products. Customer acquisition is driven mainly by targeted Google Search campaigns, costing around $2,000 per month, supplemented by organic growth through TikTok. The brand enjoys a high repeat order rate, especially among stylists reliant on consistent product quality.
Financially, the business averages monthly revenues of $12.7k, with significant spikes during peak salon demand periods. Operating costs consist of a 50% cost of goods sold (COGS), contributing to predictable cash flow. The asking price includes intellectual property and digital assets, with current inventory available for separate purchase. Post-sale support is offered for 30 days, with non-solicitation terms securing the existing customer database. The sale is motivated by the owner's focus shift to upstream operations under a different entity.