A rapidly growing skincare company based in Seoul, launched in May 2026, is witnessing significant profitability through its direct-to-consumer business model. Utilizing an online platform for sales and a subscription service for recurring orders, the company experienced a notable increase in net profit over the past three months. From July to September, the business generated approximately $69,056 in net profit, with $23,904 in July, $25,538 in August, and $19,615 during the first 20 days of September. Over these months, net profit margins have improved significantly, rising from 21.5% in July to 31.9% in August, and reaching 34.1% in early September.
The company's profitability is driven by a combination of initial product sales and recurring subscription revenues. Customer acquisition is powered by paid digital advertising, while the subscription model ensures ongoing income without consistent acquisition costs. By late September, the business reported 1,264 active subscriptions. Among these, 72.4% of subscribers made at least two payments, and 53.6% completed at least three.
Net profit figures account for various deductions, including discounts, returns, product costs, transaction fees, advertising expenses, and recorded chargebacks. The enhanced margins reflect increased efficiency in advertising and substantial revenue from repeat customers and subscription payments. This financial growth is indicative of the business's successful approach to leveraging both direct sales and subscription services to drive profitability.