Birmingham roofing lead-gen website. Domain registered in 2017, hands-off income since 2020, £117.50 monthly revenue and 231 tracked calls in the past year.
An established lead-generation website operates in Birmingham and nearby areas, providing a passive income stream for its owner since mid-2020. Initially registered in 2017, the site generates roofing inquiries through its digital presence, managed via a dedicated call-tracking system. A marketing company handles its relationship with roofing contractors, ensuring the owner receives a consistent monthly payment of £117.50, equating to £1,410 annually before expenses. The site's sale concerns its digital assets rather than a functioning roofing company.
Operating costs include approximately £10 monthly for hosting and around US$50 monthly for a shared call-tracking subscription. Domain renewal is an additional expense. Between September 2025 and September 2026, 231 calls were recorded, averaging 19 monthly, though this count includes repeat and abandoned calls. Search engine rankings for relevant roofing keywords are prominent, enhancing the site's visibility.
For potential purchasers, various revenue strategies exist: maintaining the current arrangement, establishing direct contractor relationships, or developing new models like pay-per-lead. Improvements in design and content, alongside expanded service and location coverage, represent further growth opportunities. However, these avenues remain untested as the current owner prioritizes passive income.
The sale involves the website's domain, content, and files, with comprehensive handover support included. This opportunity suits lead-generation operators, marketing agencies, or roofing contractors interested in a site with a verified income history and potential for growth.
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1. Agreements & Contracts.
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