This document outlines an opportunity to acquire an established private label Amazon FBA brand specializing in diffusers. The business comes with a proven sales history, customer reviews, repeat purchases, substantial inventory, and a strong foundation for growth. Notably, it has gone through comprehensive stages of product development, branding, design, supplier sourcing, and market launch. Key financial highlights include a total trailing twelve months (TTM) revenue of $14,280, with 479 units sold over the past year and 424 units currently in inventory, averaging a selling price of around $27 per unit. The brand features a trademarked name with professional legal investments in the U.S.
Significant investments have been made in product design, branding, professional photography, and other creative assets. Established relationships with suppliers and direct contact with the product designer offer a seamless transition and potential for further product line expansion. The new owner benefits from already developed future fragrances and product designs, removing the need for starting product development from scratch.
The business currently faces challenges such as inconsistent advertising efforts, relatively high advertising costs, and an underutilized social media presence. Opportunities exist to optimize pay-per-click (PPC) advertising and profitability, expand product lines with existing designs, and launch new SKUs through established supplier and designer relationships.
The sale includes the established product and brand assets, registered trademark, supplier and designer relationships, and a foundation for expansion. The inventory's all-in product cost is approximately $3,300, with roughly $8 per unit. The business has spent approximately $4,445 on Amazon advertising over the past year. The current owner is selling to focus on other priorities, seeking a buyer to continue developing the brand.