Over the past year, the business achieved $1,080,105 in revenue with net profits of $361,186, translating to a 33.4% net margin. It boasts approximately 14,000 paying subscribers with an annual recurring revenue of $914K, and around 500,000 downloads in the same period. The application has received high user ratings, averaging 4.8 stars from 11,000 App Store ratings and 4.6 stars on Google Play. The business operates a free-to-download model, implementing paywalls for content access with subscription options ranging from $12.99 monthly to $89.99 yearly. Managing operations requires around 20 hours weekly, involving tasks such as app updates and marketing.
The team consists of two part-time cofounders, and contractors responsible for content creation. Marketing primarily leverages creator content and has recently incorporated Meta ads, yielding moderate returns. The app targets adults seeking to enhance communication skills, with most users from the USA and Canada. Notably, a significant portion of revenue, 88%, is derived from yearly plans, and the business reports a low monthly churn rate of 3% to 7% on iOS.
Opportunities for growth include expanding paid advertisement strategies, enhancing user onboarding, and developing new course content. Established in May 2025 and launched subsequently on iOS and Android, the app has sustained profitability but is on the market as founders shift focus to other projects. The sale includes all necessary assets, such as app source code, course library, domain, and social media accounts.