Adcraft is a software-as-a-service platform that utilizes artificial intelligence to streamline the creation and management of paid social advertisements. Designed for growth teams, direct-to-consumer brands, and agencies, it integrates brand setup, creative production, client approvals, campaign publishing, and performance reporting into a singular application. Users can import a brand by entering a website URL to build a brand kit, including logos and other visual assets. It allows uploading or importing product images, creating ad briefs, generating ad concepts, and building creatives such as static ads and videos. Campaigns can be published across platforms like Meta, TikTok, and Google Ads, with AI models providing insights into ad performance metrics like click-through rate and return on ad spend. The platform facilitates collaboration with features for team roles, approvals, and audit logs. Adcraft's business model includes subscription plans with credit allowances via Stripe, where credits are consumed for AI actions. Subscription tiers range from $29 to $199 per month, with options for credit top-ups. Adcraft also provides opportunities for growth, such as expanding integrations with Shopify, enhanced model selection, and performance-based automation. The platform’s technical setup comprises Next.js, PostgreSQL, Remotion for video rendering, and several AI integrations, while hosting is managed by Railway. Buyers of Adcraft receive full source code, domain, and deployment instructions, along with 30 days of email support post-purchase to aid transition. The sale does not include third-party API accounts, which the buyer must secure independently.