An anonymized summary of the provided text regarding the sale of an e-commerce business is as follows:
A Shopify store targeting the Italian market is currently for sale. Launched in November 2025, the store has achieved €122,044 in net sales from 2,676 orders, with an average order value of €45.61, leading to a net profit of €19,244. The business operates on a dropshipping model, eliminating the need for inventory management. The owner is asking €19,900 for the business but is open to negotiation.
The decision to sell stems from the owner's focus on more lucrative and time-efficient e-commerce ventures in the US. Monthly profits from the store showed a declining trend after a strong start, with a significant reduction in profits by April when ad spending was heavily curtailed. Despite a Meta advertising expenditure of €71,008, resulting in a MER of 1.72, low product costs sustained the business. Refunds were minimal at 0.47% of net sales.
Potential growth areas include exploiting untapped email and SMS marketing opportunities, better branding, and negotiating better product costs with the supplier in China. A notable rise in repeat purchases was observed when the owner momentarily held stock, despite increased logistical costs.
The sale package includes the domain, a Shopify theme, supplier contacts, advertising materials, and customer data, excluding the current Meta pixel and ad account used for other brands. In mid-2026, the store received a DMCA notice regarding certain customer photos, which prompted the owner to recreate product listings. New buyers would need to acquire their own licences for the third-party theme and run ads independently.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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