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SELLER GUIDE
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ECOMMERCE STORE
Currency:
Ecommerce Store | Health and Beauty
Verified Listing
Italian-market Shopify dropshipping store: €122,044 net sales, €19,244 net profit in 10 months, product cost around 18%. Email and SMS never used.
Business Location
Site Age
10 months
Monthly Profit
EUR €1,947 /mo
Profit Margin
16%
Profit Multiple
1.0x
Revenue Multiple
0.2x
First Access Ends in 21 Days
Italian Health & Wellness DTC Store
Asking Price (Classified)
USD $22,843
EUR €19,900

About the Business

An anonymized summary of the provided text regarding the sale of an e-commerce business is as follows: A Shopify store targeting the Italian market is currently for sale. Launched in November 2025, the store has achieved €122,044 in net sales from 2,676 orders, with an average order value of €45.61, leading to a net profit of €19,244. The business operates on a dropshipping model, eliminating the need for inventory management. The owner is asking €19,900 for the business but is open to negotiation. The decision to sell stems from the owner's focus on more lucrative and time-efficient e-commerce ventures in the US. Monthly profits from the store showed a declining trend after a strong start, with a significant reduction in profits by April when ad spending was heavily curtailed. Despite a Meta advertising expenditure of €71,008, resulting in a MER of 1.72, low product costs sustained the business. Refunds were minimal at 0.47% of net sales. Potential growth areas include exploiting untapped email and SMS marketing opportunities, better branding, and negotiating better product costs with the supplier in China. A notable rise in repeat purchases was observed when the owner momentarily held stock, despite increased logistical costs. The sale package includes the domain, a Shopify theme, supplier contacts, advertising materials, and customer data, excluding the current Meta pixel and ad account used for other brands. In mid-2026, the store received a DMCA notice regarding certain customer photos, which prompted the owner to recreate product listings. New buyers would need to acquire their own licences for the third-party theme and run ads independently.
First Access Ends in 21 Days
Italian Health & Wellness DTC Store
Asking Price (Classified)
USD $22,843
EUR €19,900

Vetted Listing

This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.

Our vetting team has reviewed this listing and verified:

  • Revenue
  • Primary Expenses
  • Traffic
About the seller

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Payment Methods
Escrow.com
FlippaPay
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