The ecommerce platform is dedicated to selling fairings, which are plastic body parts used in most sports bikes. The business generates revenue through online purchases facilitated by its checkout system, accepting payments via PayPal and credit cards using PayPal's Merchant Services. Over the past year, the company's monthly profits have fluctuated, peaking at $7,245.94 in June 2010 and hitting a low of $2,032.96 in December 2010. The total profit for the last 12 months stands at $52,996.11. In the current month of May 2011, the store has already achieved $4,252.98 in sales. Traffic to the site is entirely natural and free, sourced from major search engines like Google and Yahoo. The website benefits from strong search engine rankings, often appearing on the first page and within the top five results for searches related to fairings and related terms. This indicates a significant opportunity for traffic growth as there are numerous keywords yet to be targeted. The site’s existing SEO strength presents an opportunity for a new owner to optimize further and capture more number one spots in search results for fairing-related keywords, as well as expand into new keyword areas. This potential makes the business position favorable for a more aggressive SEO strategy aimed at increasing visibility and traffic.