FLAMBÉ offers at-home kits for crafting silver or bronze jewelry using metal clay. These kits are designed to allow users to shape, fire, and finish their jewelry pieces with minimal guidance. Sold under the brand tagline "Burn it. Wear it.", the kits create a unique crafting experience, completing the first ring in approximately 30 minutes. The kits are priced at 119 € for bronze and silver options, with a Duo pack available for 219 € and a Kit + Stones option for 137 €. The kits' production and shipping costs imply a significant net margin, ensuring profitability. Since the tools are reusable, customers frequently return for clay refills, enhancing repeat business. The business operates through a custom-built Shopify store, which is mobile-optimized and available in multiple languages. It features comprehensive branding elements such as a logo, color palette, and lifestyle visuals, as well as ads optimized for performance in European markets. The advertising campaigns have been particularly successful in France, driving traffic efficiently and demonstrating a strong click-through rate. The focus is on promoting higher-value bundles which yield better margins. The company sees opportunities for growth through various initiatives including email campaigns for abandoned carts, expanding to wider EU markets, and exploring avenues like TikTok and influencer partnerships. Additional markets could be penetrated through the introduction of workshop experiences and targeted B2B relationships, particularly for team-building exercises. The scalable setup and established ad systems position the brand well for increased conversion and growth.