An established hockey media brand is for sale, currently generating approximately $13,000 annually, primarily through monetization on a major social media platform. The brand has a substantial following across various social media sites, including over 31,000 followers on one platform, 12,000 on another, and around 350 on a third. The business comes with existing content, brand assets, and an established social media presence without any policy violations. It offers a genuine, hockey-focused audience built organically, not through purchased followers. The business model is based on digital media content without requiring any on-camera presence or physical products, and it has room for further growth.
Potential growth opportunities are available through activities such as sponsorship, affiliate marketing, e-commerce, video expansion, podcast monetization, newsletter development, digital products, additional advertising partnerships, and the creation of a dedicated hockey website. These avenues have not been fully explored by the current owner, providing potential for expansion.
The owner intends to sell due to shifting focus to other business projects, seeking a buyer capable of dedicating necessary resources for the brand’s further development. A transition period will be provided to ease the new owner into content workflows, monetization, and operations. Relevant data like revenue, analytics, and account status will be shared with serious buyers during due diligence. This sale represents an opportunity to take over a thriving media brand with a pre-established audience and revenue streams.