A unique online baby boutique, started and managed by a stay-at-home mother, is now up for sale. This ecommerce business specializes in unique gifts for babies and mothers, and boasts over 300 products on its site. The owner, who managed all aspects of the business from web design to SEO without external assistance, is selling it due to time constraints. The boutique, which consistently donates a portion of its profits to support orphans, appears on the first page of major search engines for popular keywords, indicating strong organic traffic and growth potential.
The buyer will receive full ownership of the website, a domain, social media accounts, and all digital content, including a custom-designed logo and graphics. The business operates with minimal running costs—approximately $200 per year—and requires little technical expertise to maintain. Transactions are securely processed through major platforms, and the site features user-friendly designs with SEO-friendly static pages and automated product suggestions.
Currently, the business yields an average yearly gross income of $19,000 and a net income of $10,000, primarily driven by organic search engine traffic. Managing daily operations, such as processing orders and customer service, takes between 30 minutes to 2 hours. The buyer has the opportunity to increase revenues further by adding new products and enhancing marketing efforts. The owner offers a comprehensive transfer package with support for initial months and detailed vendor connections, but financing options are limited, requiring upfront payments, preferably via direct bank transfer.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More