The website specializes in selling distinctive helmet covers designed to fit various types of helmets used in sports like biking, skiing, snowboarding, and skateboarding. It benefits from strong search engine optimization, featuring high-ranking keywords for products like helmet covers and ski and bike helmet covers for kids. The sales pattern is seasonal, with the bulk of transactions taking place from October to May, capitalizing on the holiday shopping season. There is potential for increased sales during warmer months by offering Lycra helmet covers, which are currently available from the distributor. The site also features a social media presence with a Facebook Fan Page having about 200 friends and a Twitter account with over 1,200 followers. Included in the sale is approximately $1400 in inventory, based on retail value. The domain is hosted by a major hosting provider, and the ecommerce platform is managed by a popular shopping cart service. The product boasts a high profit margin, and sales figures post-November 2010 are sourced from the ecommerce platform's reporting. Before this, the store utilized a different host, with sales from May 2010 to October 2010 calculated as a monthly average from analytics data. Traffic data comes from Google Analytics, reflecting an average from October 2010 to April 2012, with current traffic being entirely organic.