In this auction, an individual is selling a network of four niche websites focused on different types or cuts of engagement rings. These sites, established in 2009, consist of distinct domain names and primarily generate income through AdSense and the eBay Partner Network. Unique, keyword-rich content is available on each site, with a specified number of pages dedicated to each type of engagement ring cut. Despite the absence of new content this year, the websites continue to earn income due to their organic search engine traffic. Additional features include custom WordPress themes, aged domains with significant history, and pre-written articles to support backlink creation.
The seller is offering these sites due to a lack of time for maintenance and a need to finance other projects. The buyer will need to secure their hosting in the long term, as current hosting on a shared account is only temporary post-sale. The seller highlights the untapped potential of these sites, suggesting improvements such as updated themes, additional affiliate links, and more content creation and link-building efforts.
Financially, the reserve price is set below six months of revenue, while the buy-it-now price is $17,500, equating to just under 20 months of revenue, based on the trailing 12-month earnings which average $878.99 per month. Organic traffic comes from major search engines, with long-tail search phrases identifying multiple paths through which users discover the sites. The sale is facilitated via escrow, ensuring secure transactions for potential buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More