A six-month-old e-commerce business specializing in haircare products is up for sale. The enterprise, which operates under a white-label model, has been generating approximately PKR 2.5 million per month in revenue, with a net profit margin of around 39%, translating to about PKR 1 million in monthly net profit. The selling price of the business is PKR 6 million.
The business primarily drives sales through Meta Ads, achieving a return on ad spend (ROAS) of 6-8x, though it has room for growth by expanding advertising strategies and platforms. This opportunity is particularly suited for an experienced e-commerce operator with the capital to scale operations.
The buyer of this business will acquire a robust infrastructure, including a branded website, existing social media presence, and operational documentation. Additionally, two other successful products within the same niche, capable of significant revenue, are part of the deal.
Operationally, the business requires 8-10 hours of weekly owner involvement, supported by a small team. The model is a direct-to-consumer approach targeting the Pakistani market. Opportunities for growth include expanding to new digital platforms, retargeting tactics, and product diversification.
Financially, the operation benefits from a simplified customer acquisition strategy, with potential growth to PKR 100 million in annual revenue. The sale is motivated by the current owner's need for capital allocation, making this enterprise ideal for a buyer with the resources to enhance inventory and marketing efforts. The brand and product details will be made available to serious buyers during negotiations.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More