10-year dance shoe brand from Barcelona. 15.6K Instagram, 14-19K annual website users, 33 pairs in stock. Full asset sale — brand, site, audience included
An established dance footwear brand, operational since 2016 in Barcelona, is available for acquisition. The brand enjoys a strong presence on Instagram with over 15,600 followers and maintains an active and engaged community, posting more than 1,200 pieces of original content. Its website, attracting between 14,000 and 19,000 users annually, benefits from high organic search traffic, contributing to over 50% of its visits without any advertising spend. The online store, built on WordPress/WooCommerce, boasts significant SEO authority with 414 indexed pages accumulated over 10 years. The business delivers a near 100% gross margin with a 2x markup on wholesale costs, and the sale includes 33 pairs of inventory and established supplier relationships. This opportunity presents itself as an ideal acquisition for businesses in allied sectors or entrepreneurs in niche e-commerce.
Operations require minimal involvement, demanding 3-5 hours weekly from the owner for processing orders and managing social media. The brand reaches customers primarily in Spain, with additional audiences in Mexico and the United States. Customer acquisition is predominantly organic through SEO and Instagram, supporting repeat purchases given the natural cycle of replacing dance shoes.
Revenue specifics remain undisclosed, but historical data indicates 2-5 monthly orders at prices ranging from €89 to €139 per pair. Operations have paused recently as part of a planned owner transition. The sale reflects brand and asset value, excluding recent revenue multiples. The business is not in distress and the owner is transitioning to other ventures. While the trademark is unregistered, the digital assets, brand identity, and customer base are primed for transfer. Further details and analytics are available upon confidential request.
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