The business, an innovative brand specializing in comfort-focused pumping accessories, was founded nine years ago in response to challenges with traditional hard plastic flanges. They prioritize comfort and mobility through their products, including silicone flanges, hands-free carrying and wearable pump bags, and milk storage solutions. These products are primarily sold through Amazon and Shopify, as well as to lactation consultants and hospitals. Subscription options for milk storage bags are also available. The business boasts strong financial and operational metrics with a notable presence on Amazon and Shopify. Recent data shows sustained profitability over the past few months, with revenue primarily driven by Amazon. A recent marketing strategy shift, including a reduced advertising spend, has contributed to improved gross margins. The business holds trademarks, design patents, and a social media following of over 16,900. Their assets include an Amazon seller account, Shopify store, and a custom system for optimizing Amazon listings and ads. Operations are managed by the founder and spouse, with a virtual assistant aiding in daily tasks. The customer base mainly comprises US-based breastfeeding mothers, acquired via various online channels. Financial improvements stem from strategic SKU cuts and reduced ad spend, leading to a turnaround in profitability. Growth opportunities exist in expanding to international markets and scaling Shopify efforts. The founder seeks a buyer with marketing expertise to further capitalize on the business's foundation, having corrected past missteps related to mismanaged product launches and advertising strategies. The reason for selling includes a desire for a new owner with the capacity to enhance and amplify the brand's reach.