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The Inqusitr: Rare Opp to Buy $15K/month News Site with 1.5 million Uniques

inquisitr.com

Sold at Public Auction

$330,000

Bidding History: 1 bid
Started:
Fri, 13 May 2011 14:19:31 EST
Completed:
Fri, 20 May 2011 08:18:10 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 6
Alexa Rank 13,626

Backlinks

Links in Google 208
MajesticSEO Inbound Links 0

Other Stats

SEMRush Keywords in Google 31,156
Domain Registration Date 6 Aug, 2007
View extended due diligence data for this listing

Description

The Inquisitr is a 3 year old site specializing in tech, entertainment, sport and odd + funny news.

Founded by former TechCrunch writer and b5media co-founder (myself) Duncan Riley in May 2008, the site has continued to grow to a point today where it has become a highly respected, quoted, and profitable business.

The site hit a new high in March 2011 when we broke through the 8 million page view mark for the first time. For most of the last 6 months we've run in the 7-8 million page view range.

The site includes nearly totally unique content (99.9%, we ran a "wire service" for a while so there's maybe a couple of dozen press releases on the site) with 17,723 posts at the time the site is being listed, with more posts being created each day.

Included in the auction is inquisitr.com, inquisitr.co.uk, inquisitr.info, inquisitr.me, inquisitr.net, inquisitr.org, inquisitr.us, theinquisitr.com, and inquisitr.com.au

We were also in the process of having the name registered as a Trademark although did not finalize it. We can provide details though that it cleared and is able to be registered having cleared the objection process in Australia (and therefore the United States as well, TM's here have to agree with international names as well) to be registered.

The site includes an Android app that is currently available via the site and The Android Marketplace, and an iPhone app that isn't (was previously available via the Apple App store). We will transfer the iPhone app to you, although we'd suggest that the people who created the Android app would be far better to use if you wanted an iPhone app for the site (the iPhone app is a bit dated.)

Also included is the Facebook page and Twitter account for the site (approx 3000 and 5500 followers respectively.)

The site is up for sale only due to my need to take a break for personal issues (including but not exclusively due to having gone through a divorce.) Indeed, I'm sad to be selling it and it has been my love and passion for the last 3 years, but you know there are times in life where you have to take a seriously long break.

With a good team of writers the site pretty much runs itself these days.

The site currently runs with a core team of 5 writers. None are on any ongoing contract and any monies outstanding to them will be paid by myself upon completion of the sale should you not wish to keep them on.

It's not in the Sitepoint details, but the site is also listed in Google News and we usually go quite well there. The recent changes in Google actually saw us increase traffic marginally because we're not a content farm like so many sites out there.

Additional Revenue Details

$15449 per month in income based on average over last 12 months and allowing for newer advertisers (see spreadsheet attached.)

(NOTE THIS IS REVISED FROM AN EARLIER FIGURE AS WE FORGOT TO ADD AN ADVERTISER TO OUR LIST)

We have slower months and higher months like any site does, and after coming off exclusive contract with our main advertiser last November we've been playing around a bit with alternative advertisers and services (again see revenue spreadsheet.)

As I am in Australia it's been difficult for me to discuss new advertising deals directly with people in the United States, but we have previously had interest from a number of larger firms to provide advertising.

Based on our figures and content, we'd presume someone currently in the business, or with knowledge of the US ad market, will make a lot more money out of the site than I did.

You could also do a lot more with affiliate sales: I usually only play with Amazon around Black Friday time and don't bother the rest of the year, but everytime we play with affiliate sales, we get conversions.

Costs are approx $800 in hosting (Rackspace Cloud sites and Amazon Cloudfront/ S3)...see attachments + writers fees.

We have only included the hosting in expenses as it is strictly up to you what you do with the site. It could possibly be maintained by one or two people who are great bloggers, our you might want to outsource the writing. Current writers costs vary from month to month but average around $5000 a month.

Additional Traffic Details

From 1 May 2010 - 30 April 2011

19,357,311 visits

17,785,858 unique visitors

84,009,907 page views

4.34 average page views

3:08 average time on site

34.14% bounce rate

Comments

  1. Px48x48
    Posted by:
    AudiS2 ( | $29.2K )
    Date:
    Fri, 13 May 2011 20:20:05 EST

    Can you comment on the writer costs, and if the writers would continue to work with the new owner?

  2. Px48x48
    Posted by:
    AudiS2 ( | $29.2K )
    Date:
    Fri, 13 May 2011 20:21:30 EST

    What is the actual net revenue monthly?

  3. Noavatar
    Posted by:
    Bensonhurst ( | $57.6K )
    Date:
    Sat, 14 May 2011 02:16:07 EST

    Sounds like the net after -all- expenses including writers is 8k?

  4. Noavatar
    Posted by:
    Bensonhurst ( | $57.6K )
    Date:
    Sat, 14 May 2011 02:16:57 EST

    Also can you provide a geographical breakdown of where traffic is coming from?

  5. Noavatar
    Posted by:
    nichenet ( | $330K )
    Date:
    Sat, 14 May 2011 12:40:54 EST

    Bensonhurst

    Just revised income figure up as I forgot about one of our advertisers (actually, I only remembered about them after seeing a payment in from them this morning)

    Net would be around $9k, but that said I've always paid our writers very generously vs the industry standard.

    Geographical breakdown as per link

    https://skitch.com/duncanriley/r9kan/map-overlay-google-analytics

  6. Noavatar
    Posted by:
    Bensonhurst ( | $57.6K )
    Date:
    Sat, 14 May 2011 13:05:56 EST

    Do you also write for the site? If so that would have to be factored into cost as well I'd imagine...

  7. Px48x48
    Posted by:
    Cruize_Ctrl ( banned )
    Date:
    Sat, 14 May 2011 21:45:52 EST

    COULD U EXPLAIN MORE ABOUT THIS I RATHER CONFUSE WITH THIS SHORT BRIEFING.

  8. Noavatar
    Posted by:
    nichenet ( | $330K )
    Date:
    Mon, 16 May 2011 06:41:12 EST

    @cruize_ctrl: short briefing? lol, check out some of the other listings here on Flippa, I was concerned it was too long. If you have specific questions, message me.
    @dedibuyer: no.
    @bensonhurst I use to, I'll occasionally do a post now but haven't regularly for the past 12 months. For example I live blogged the Royal Wedding because of the time zone side, but that's the only major work I've done with the site this year

  9. Noavatar
    Posted by:
    MilkM ( | $3.87K )
    Date:
    Tue, 17 May 2011 12:17:44 EST

    What CMS do you use for the site?

  10. Noavatar
    Posted by:
    Fanaticalsites ( | $11.2K )
    Date:
    Tue, 17 May 2011 16:08:25 EST

    MilkM,
    The site is run on Wordpress. For future reference if you go to any page on a website that runs a CMS and "View Page Source" you can find the "generator" meta tag, in this case for Inquisitr.com that would be:
    <meta name="generator" content="WordPress 3.1.1" />

  11. Noavatar
    Posted by:
    Avum ( | $7.5K )
    Date:
    Wed, 18 May 2011 00:07:15 EST

    How do you get the photos for the site? Do you pay a service for them? Are they copyrighted?
    Thanks.

  12. Px48x48
    Posted by:
    dave12 ( new )
    Date:
    Wed, 18 May 2011 01:24:46 EST

    Can you post a screen shot of traffic for the last two weeks as their has been another algo shift since April ,

  13. Noavatar
    Posted by:
    nichenet ( | $330K )
    Date:
    Thu, 19 May 2011 10:50:39 EST

    Thank you everyone for your interest. Following a generous above reserve offer the site has been sold pending settlement via Escrow and transfer of assets.

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