An entertainment and news website, established in May 2008 by a former TechCrunch writer, has grown into a well-regarded and profitable enterprise. Specializing in technology, entertainment, sports, and quirky news, the site reached over 8 million page views per month by March 2011. Offering nearly exclusive content, it has published 17,723 posts, with new material added regularly. The platform is currently up for sale due to personal reasons from its founder. The sale includes multiple web domains, an Android app, and a dated iPhone app, as well as social media accounts with approximately 3,000 Facebook and 5,500 Twitter followers.
The site is supported by a team of five writers who are not bound by ongoing contracts, with outstanding payments to be settled by the founder if new ownership does not retain them. Listed in Google News, the site benefits from minor traffic increases following algorithm changes, differentiating itself from typical content farms. Monthly revenue averages $15,449, although seasonal variations do occur. Hosting costs are approximately $800 per month, with writer fees averaging $5,000 monthly.
Traffic data from May 2010 to April 2011 illustrates 19,357,311 visits and 84,009,907 page views from 17,785,858 unique visitors. The site records an average of 4.34 page views per visit, with each session lasting around three minutes and a bounce rate of 34.14%. The platform holds potential for increased revenue opportunities, especially for someone familiar with the U.S. advertising market or interested in exploring affiliate sales.