A Brisbane-based supplement company offers unflavoured pre-workout formulas directly to consumers through a custom online store. Founded in 2024, the business has generated over A$54,000, fulfilling 500+ orders in two financial years. Unlike competitors, the brand's products are unflavoured, allowing for versatility and removing the need for artificial additives. The formulations feature clinical doses, including components like L-Citrulline and Alpha-GPC, setting it apart in a market characterized by proprietary blends.
The sale includes a fully operational Shopify store, brand identity, product formulations, and established manufacturing relationships. Also bundled are advertising accounts with historical data, an email subscriber list with automated marketing flows, various tested ad creatives, product visuals, social media accounts, and existing supplier relationships.
The current inventory has a retail value of around $32,000. The business has shown revenue growth with A$33,293 generated over 488 orders in FY24/25, a marked increase in returning customer rates, and strong bundle sales. Efficient advertising, especially through Google Ads, and high email conversion rates signal marketing success.
The business presents several growth opportunities, such as expanding email marketing efforts, optimizing Google Ads spend, and exploring new sales channels, including subscriptions and retail distribution. Unflavoured products also open pathways to diversify into similar supplement categories. The founder seeks to sell to pursue other ventures, leaving potential for a new owner to leverage existing structures and the brand’s initial market success.
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