A couple, both in their mid-70s, are seeking to hand over a website they manage due to limited energy in maintaining it. This site generates a reasonable income, primarily through traffic sourced from Pinterest. The primary task involves adding one pin monthly to each of the 250 roundup posts, which requires about a day's work. While they utilize manual methods for pin management to avoid costs, potential owners might consider using tools like Tailwind or other scheduling tools available at varying costs.
The current traffic originates predominantly from Pinterest, with minimal impact from search due to the niche's competitiveness. All revenue is derived from direct traffic via ads, with no involvement in Amazon or CPA offers, presenting an opportunity for additional income streams. Financially, the site brings in between $400 to $600 per month, with expenses largely attributed to hosting, which has transitioned from a $24/month plan with one provider to a $35/month plan with another due to traffic demands.
Half of the site’s content consists of direct recipes, while the remainder features roundup posts linking to external sources. By replacing off-site links with direct content, there's potential to boost pageviews by 30%. With the right management and effort, both traffic and income can be significantly increased, offering ample growth opportunities for prospective owners.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More