A Shopify store, established in June 2026, focuses on wellness and beauty products targeting the United Arab Emirates market through a cash-on-delivery model. The store experienced a growth in orders from 3 in its opening month to 154 by August, primarily driven by social media advertising, costing around AED 23 per order. Between June 1 and August 26, 2026, the store placed 252 orders, delivering 155, with a gross order value of AED 28,324 and delivered revenue of AED 17,909, averaging AED 112.39 per order. Within that period, the store recorded 5,180 sessions achieving a 4.9 percent order rate, and served 248 customers.
In terms of product mix, a pack of 4 herbal diffusers was the top seller, generating 62 percent of the revenue through 166 orders, followed by grounding mats at 28 percent through 61 orders. Other items like polarized sunglasses and various beauty products are also available. The lead product's unit economics report a retail price of AED 106, with a gross profit margin of approximately AED 69 per delivered unit, factoring in costs for landing and delivery.
The cash-on-delivery model typical in the UAE uses a third-party order form, which results in conversion data not appearing in Shopify’s native reporting. Currently, 61.5 percent of orders are successfully delivered. Suggestions for growth include implementing order confirmation processes, boosting repeat purchases and cart recovery strategies, extending product lines, and exploring geographical expansion to nearby regions like Saudi Arabia and Qatar. The business sale package includes various tools and assets to support continued operation and growth.