A rapidly growing direct-to-consumer children's supplement brand was launched in November 2025. Within its first nine months, the business generated $1.89 million in trailing twelve-month (TTM) revenue and $335k in seller’s discretionary earnings (SDE). The brand primarily operates through a single online storefront and targets mothers seeking nutritional supplements for children aged 7-16. Its main product is a custom-formulated five-in-one growth gummy, accounting for 91% of sales. A sleep-focused gummy is offered as a post-purchase upsell. With a gross margin of 78.3%, the business has been profitable since inception. The brand focuses exclusively on the U.S. market but holds potential for international expansion. Customer acquisition primarily depends on advertisements, backed by a robust system producing new creative content weekly. The advertising spend amounted to $1.04 million since the launch, with efficiency improving over time. Structured with high gross margins and significant average order value, the company remains cash-generative. Despite the founder's minimal weekly involvement of 14 hours, the business operates smoothly with a small team and agency support. Key assets included in the sale are a Shopify storefront, custom product formulations, email and SMS databases, and supplier relationships. The owner is selling to focus on new product developments and is offering transition support to the buyer. Growth opportunities exist in subscription services, expanding sales channels, and international markets. The asking price is $650k, with no financing considerations like SBA loans and a preference for committed capital from qualified buyers.