A unique, four-letter phonetic domain accompanied by Facebook and Twitter accounts is available for sale along with all associated designs and brand assets. This site, the first private sales platform for home improvement, reached over $100,000 in revenue within six months of its launch. However, the current owners are looking to sell due to family commitments. The platform boasts significant potential with a membership base exceeding 21,000 individuals. Investments totaling over $300,000 have been made into the site, making it an appealing purchase opportunity. The site experienced its highest revenue month, achieving over $40,000 in orders. Monthly sales peaked at $43,168.06 in November 2010, but sales dropped after December 2010 due to family issues requiring the owner's attention elsewhere. From June 2010 to March 2011, a total revenue of $108,368.41 was attained through 516 transactions with an average order value of $210.02. Sales data is verified through Google Analytics, ensuring reliability and highlighting the site's significant potential. During its peak traffic month, the site attracted more than 62,000 visits, with all traffic originating from within the US, as it exclusively sells products domestically. There are over 21,000 registered members, all engaged through an email program linked to the site. The absence of telephone orders ensures that transaction data is accurately recorded, demonstrating a conversion rate of 0.23% and total product purchases numbering 750.