The business in question is a physical NFC card solution designed to facilitate more Google reviews for businesses with minimal customer effort. The product allows customers to tap their smartphones on the card to instantly access the Google review page, bypassing the need for app downloads, QR code scans, or manual link typing. This has made it popular in sectors like restaurants, hotels, beauty salons, and retail. The brand's unique design and messaging ("Hey you" / "Touch me for something magical") engage customers and make the review process enjoyable.
Operated by a two-person team in St. Gallen, Switzerland, this business is one of four products they manage, alongside Shopify apps. Revenue is generated through direct sales on their Shopify store and bulk orders for larger chains, with no current recurring revenue.
Over the last year, online-store revenue reached CHF 3,568, with 61 orders from 49 unique customers, resulting in a 16.3% returning-customer rate. The business has potential growth opportunities in areas like reactivating Facebook Ads, expanding through chains and franchises, shifting to a subscription model, international expansion, and more.
Despite operational profitability, the business is being sold due to time constraints, as the owners are also managing other products. Included in the sale are the brand, Shopify store, inventory, marketing materials, and digital assets. The ideal buyer would have experience in sales or an existing network in the relevant industries to maximize the business's potential.