An established Italian ecommerce brand, specializing in handmade macramé products for babies, children, and home décor, is for sale. Founded in 2022, the business achieved over €44,000 in sales by 2025, including €7,657.50 in 2025 alone despite minimal owner involvement and advertising. Operations have paused in 2026 as the owner focused on a different venture, resulting in no revenue for the year so far. This situation presents an opportunity for a new owner to revive and grow the enterprise through enhanced marketing and sales efforts.
A major advantage for prospective buyers is the existing outsourcing arrangement with an experienced craftsperson in Ukraine, who is open to continuing production with the new owner. This setup eliminates the need for inventory or warehousing. The product line includes handmade macramé items such as baby cradles, swings, and home décor. The brand also has a well-developed Instagram presence with about 12,700 followers, along with a collection of original product photography and content.
The sale encompasses the brand's domain, ecommerce website, Instagram account, brand assets, logos, original content, product catalogue, an introduction to the production partner, and reasonable post-sale support. Historical revenue from 2022 to 2025 totals €44,766.25. This opportunity is ideal for buyers in the handmade, nursery, baby products, home décor, or lifestyle ecommerce sectors looking to acquire a brand with an existing audience and robust production setup, and with significant potential for growth through social media and advertising strategies.