This summary describes a profitable wellness brand based in Australia, boasting over six years of trading history and a diverse product range of over 30 SKUs. The brand has established a loyal customer base with a high average rating and secured placements in approximately 650 retail stores across the nation. Despite a decrease in total sales from FY2025 to FY2026, the business saw improved profitability with the gross margin rising significantly and operating expenses decreasing, leading to a substantial increase in net and normalized profit. Operating through a lean model without full-time staff or warehousing, the business outsources these functions to a third-party logistics provider. The direct-to-consumer sales are driven primarily through paid social and search advertising, while wholesale customers are national and independent retail chains, contributing to a stable B2B revenue base. The brand's operations are supported by a direct Shopify integration for order fulfillment. The brand also has a strong online presence and has built substantial social proof, maintaining active social media accounts and a charity partnership. Its growth opportunities include better utilization of owned channels and tapping into international media exposure which remains unexplored. Financially, a valuation indicates the business is worth $800,000, excluding GST and trading stock. The business holds multiple trademarks and continues to be recognized for sustainable practices. Potential buyers are advised to conduct thorough due diligence, particularly regarding sales seasonality and inventory figures. The business offers significant growth potential through enhanced marketing strategies and expansion in both domestic and international markets.