Website | Home and Garden
Verified Listing
Home Improvement site: US RPM $55, YoY. $21.5K LTM net, $31/mo costs. Pinterest-led. Full 2026 traffic data disclosed. Raptive.
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The website, an established platform focused on home improvement, repair, and DIY content, is for sale. It mainly earns revenue through display advertising and generated about $26,859 in 2025, with a net profit of approximately $21,484 after expenses. These expenses are minimal, with costs related to hosting, AI subscription, and domain renewal. The platform also includes a Pinterest account with significant engagement and six Facebook pages with a combined follower count of approximately 309,000.
The site has experienced strong traffic, with 616,544 sessions in 2025. Organic search contributes 41.6% of this, while the rest comes from social and direct traffic. There is potential for increased monetization, as suggested by advertising partners who have recommended layout and data improvements. The sale includes operational documentation, a website with full content access, and social media accounts and analytics setups.
The seller will assist with the transfer process but notes that buyer approval is necessary for advertising partnerships. Growth opportunities are identified in revamping social media activity, particularly on Facebook and Pinterest, to increase revenue. Reworking the content library, enhancing RPM, and developing an email list are other potentials.
The seller is divesting due to time constraints from multiple projects, despite the business's straightforward management and growth potential. Verification documents and further information are available to serious buyers through a due-diligence process.