An e-commerce brand, established in 2020, operates through Amazon FBA in Canada and an Etsy store, focusing on children's duvet cover sets and embroidery kits. Originally featuring a broader product range, including baby sleep sacks and muslin blankets, it narrowed its focus in 2023 while maintaining a minimal management requirement of about one hour per week. The business includes IP such as trademarks, Amazon Brand Registry access, supplier networks, and established product listings.
Key financial insights reveal historical margins averaging 24% (with 2026 seeing a dip to 15% due to 3PL storage fees, which could be eliminated). The brand has optimized advertising with a strong ROAS of 7-10 and maintains a significant organic search ranking for children's duvet covers. Additionally, it boasts over 300 verified customer ratings across two active products with ratings between 4.3 and 4.5 stars. Preparations for U.S. expansion are in place with an initial inventory already sent to Amazon FBA in the USA.
Operational highlights include minimal weekly commitment, relying on a Canadian 3PL for inventory staging—though a transition directly from the manufacturer could restore higher profit margins. The business holds potential for growth by relaunching high-margin legacy products, expanding product categories, and optimizing logistics.
Included in the sale are the Amazon and Etsy accounts, a registered trademark, product listings, supplier network, historical records, and transition support. The current physical inventory, valued at approximately $18,000 CAD, is available for purchase separately. The seller aims to focus on primary work commitments, seeking a buyer with enthusiasm to expand the brand's capabilities.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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